This November is the beginning of Toyotas first ever global
campaign—a campaign to further evolve their commitment to human mobility in ‘all
walks of life’ (so to speak)—called “Start Your Impossible”. The campaign not
only celebrates Toyotas sponsorship of the Olympic and Paralympic Games but
also further solidifies their role as a humanitarian conscious company with a
mission to create a barrier free society.
“Start Your Impossible” debuts with a film entitled
“Mobility For All” which features 100 real-life mobility stories of Olympic and
Paralympic athletes and other individuals (ages 1 to 100) in every stage of
life.
In line with the new campaign; Toyota has also launched a
website– MobilityForAll.com. In consultation with the National Center for
Accessible Media in the United States, the website is built to be accessible
for users with various impairments and to allow all users to experience the
site’s content. Whether set to default, visually impaired, hearing impaired,
mobility impaired or cognitively impaired, all coding and design features work
to make the experience equally seamless for all users.
“Mobility means something different to every person around
the world. At Toyota, we have always
defined mobility as providing people with the opportunity to move freely, and
we believe the time has come to share our mobility vision and solutions with
everyone. I can think of no better stage
to announce our evolution as The Human Movement Company than the pinnacle of
human movement, the Olympic and Paralympic Games,” said Jack Hollis, group vice
president and general manager, Toyota Motor North America. “At Toyota, we
believe that movement is a human right. With the ‘Start Your Impossible’
campaign, we aim to inspire people and as a company, aspire to solve challenges
and create solutions to mobility barriers that limit human potential.”
To view and learn more about Toyota and the “Start Your
Impossible” campaign visit "MobilityForAll.com".
To learn more about your local Toyota or to view the stores inventory visit our own site here.
Thanks for reading!